
First off, did you know that Ouidad is not just a brand, she is a person? Not just a person, but a curly girl, who sought out to create a salon and extensive line of beauty products specifically for curls and waves {despite the rest of the industry calling her crazy}. Amazing, right!?! With the goal "to empower everyone to see that curly hair is a gift to be celebrated and enjoyed," Ouidad believes that "curly hair is the most beautiful hair" and wants her fellow curly girls to love our hair everyday {which can be a struggle}. All of the products in the line are gentle, moisturizing and water-soluble. They work from the inside out to not only make your curls look beautiful, but also to "transform hair into its healthiest condition," {win win, huh}!