Thursday, March 17, 2022

The 5 Website Redesign Steps You Should Never Skip

 Your website is your online storefront, so you want it to be well designed and easy to navigate. The design of your website may have an impact on the number of visitors it gets. So if you're looking to increase traffic to your site, you'll probably want to consider a few different things. The way your website looks will affect its usability, or how easily people are able to use it. And usability is one of the biggest factors in getting more visitors and achieving success with your business.


So if you're looking for some tips on redesigning your website, this guide will provide five steps that you should never skip.


Photo By Pixabay


Consider your audience


You'll want to think about who your website visitors are and how they will interact with the site. Are you targeting a younger audience? Make sure your site is mobile-responsive so it works well on smartphones. Is your target demographic older? Include a search function for those browsing for products or services by keyword. 


Once you know who your website visitors are, ask yourself what you wantthem to do when they visit. You may want them to become customers, so include information about your products and services. Or maybe you just want them to subscribe to your email newsletter. Whatever it is, make sure the design of your site reflects those goals. Business goals are crucial for the growth of a business and can be leveraged to stay ahead of your competition. Once these goals are clearly defined and understood, you can remain attentive to your website redesign and contribute to developing its outlook. Knowing exactly what your audience wants and positioning your website redesign to focus around that and the goals you stated in your strategy will be critical.



Record your key-performance indicators


The first step to redesigning your website is to record your key-performance indicators.These are the statistics your website will display, such as how many visitors you receive each day, how many people convert into clients, and how much revenue you make each day. These numbers will help you determine what’s working and what isn’t with your website design.  You also may want to consider, how responsive is your site? Is it loading quickly? Do pages look good on mobile? Now is an excellent time to examine a mobile-first approach. You should keep track of the goals that you set for yourself and whether or not they’re being met by your current design.


Explore your Web Services Options


Before you decide to completely redesign your site, it may be a good idea to explore your web services options. You should invest time and resources into ensuring you have a quality web-services provider and host. A liquid web alternative can help you out through every issue you might have with website optimization and performance. These engineers can offer support in optimizing your site's page speed and improving core web vitals metrics automatically.


When you sign up for a web service, you're able to create a website using the site's template or template that you choose. This will allow you to still have control over all of the content on your website without having to learn how to code or design your own site from scratch. You're also able to edit and update as needed.

This is an easy way for those who are too busy or not tech-savvy enough to do it themselves. It's worth exploring some of these options before investing in a new website.


Create High-Ranking Content


One of the most important things you can do is create high-ranking content. In fact, success in business and in life flows from a healthy exercise of creativity. It plays a pivotal role in creating brand value, driving organic traffic, and converting leads into customers. You can learn a lot about your existing content by paying close attention to the content's performance metrics.This means that your website should have quality content that ranks well with search engines. You want to ensure that people are able to find your content when they search for information on a topic.


With a website redesign, the marketing and promotion strategy also goes through a clear-cut overhaul. Hence, you need to be well aware of what needs to stay and what doesn’t. Furthermore, the areas which need work should be looked at closely. You can accomplish this by using keywords in relevant places and making sure the text is engaging, attractive, and informative. When you create high ranking content, you'll be more likely to rank higher on search engine results pages (SERPs).

Know your Competition

If you're redesigning your website, the first step is to know your competition. What are their strengths and weaknesses? Where do they have success and where can you beat them? What are their strategies and what platforms do they use best?

You can analyse and profile each of your competitors, so that you can stay ahead of them. If they're doing something well, try to duplicate it. But make sure that's not all you do; make sure you find another way to beat them at their own game.

Knowing your competition is a vital step in the process of redesigning your website. It will give you a sense of what other companies are doing and how successful they are with certain strategies. It will also help you create better strategies for your business that will get it more exposure without being copycats of other brands. You can make a list of all points that need to be focused on and take it from there. With a redesign strategy in place, you can come up with tactics that make your presence matter.



A website can be a powerful tool for growth, but it’s only effective if it’s working for you. To get the ultimate results from your strategy, it is essential to know all of the factors involved. By following the steps necessary in improvement, you can rest assured that the redesign will be successful.


Whether you’ve just launched your site or you’ve had it for years, you should periodically evaluate your site and update it when necessary.

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