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Friday, November 7, 2014

Helena Christensen Partners with ERH1012 as Creative Director for the Launch of Their Debut Fragrance, deadofnight (Press Release)






Artisanal perfumery, ERH1012 creates deadofnight, a captivating new perfume oil featuring the hypnotic ingredient, Oudh. A compelling scent for men and women, ingredients for deadofnight, including signature Oudh, are all harvested from one of the world’s only sustainable plantations located in Southeast Asia.




Model, photographer, and writer, Helena Christensen, shapes the brand’s identity as Creative Director, and legendary nose Christophe Laudamiel brings the fragrance to life. “When I first smelled a sample of the fragrance, I thought it was the most incredible, intoxicating divine scent,” explains Helena. “I immediately knew I wanted to be on board. It has been a few years now, and we finally have it out.”







WHAT IT IS: A captivating new perfume oil featuring the hypnotic ingredient that has the world mesmerized: Oudh. Prized for centuries for its deeply complex scent and aphrodisiac affects, precious Oudh is a rare, aromatic resin from the ancient East. Now, artisanal perfumery ERH1012 captured the essence of this sublime accord in its debut fragrance, deadofnight. A compelling scent for men and women, deadofnight showcases Oudh like never before by sourcing it from only naturally matured, exotic agar wood from the rainforests of Borneo.



Founded in 2013 by Elizabeth Gaynes,  ERH1012 was created to offer an exceptional alternative to traditional, alcohol-based perfumes with the brand’s unique, concentrated perfume oils. Drawing from her background in both the business and fragrance worlds, Gaynes created the company with a commitment to authentic and thoughtful business practices. To craft the finest fragrances possible, the brand works with the Balung Plantation, one of the world’s only sustainable plantations for Oudh.



Warm and sensual, deadofnight opens with green top notes. The complexity of the Oudh heart is balanced with light, floral hints of Jasmine and Rose, and finishes with nuanced Sandalwood, Amber, and White Musk. The sophisticated, unique fragrance finishes with a lingering hint of mystical allure. Handcrafted in small batches, the exceptional oil is slowly absorbed into the skin, combining with the wearer to create a deeply personal, unique scent - like going under hypnosis. Unlike alcohol-based perfumes, this oil must be applied deliberately and carefully, like an intimate ritual. Devastatingly seductive, deadofnight’s exotic, exquisite, and entrancing scent will leave you breathless.



WHAT IT COSTS: 20 mL, $575; 10 mL, $295; 1.25 mL, $55



WHERE TO FIND IT: Discover it at MiN New York or online at www.erh1012.com; debuting at Harrods of London in October 2014.

I've been a fan of Helena since she rolled around in the sand for Chris Isaac, so I'm intrigued by this partnership!  I also LOVE unisex scents so this is right up my alley. Until next time...





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