From bed head to flawless locks, polished curls were one of the biggest hair trends seen on the runways this past Fashion Week. Curls are back and bigger than ever and no one does curls better than John Frieda® Hair Care.
During Fashion week, John Frieda® debuted the first-ever Frizz Ease® Curl Bar at the Serge Normant at the John Frieda Salon Downtown in New York, offering blowouts to those who wanted to stop by for a frizz free ‘do.’ The Curl Bar attracted consumers and stars alike including Actress/Singer Naya Rivera and Top Model Coco Rocha.
John Frieda® recently launched an entire new line of curl formulas as part of their Frizz Ease® line, allowing women everywhere to get the curls they deserve. The innovative new line gives curly haired users everything they need from the shower to the finishing touches to banish frizz and create salon-quality, enviably frizz-free curls - giving us a complete arsenal of curly hair care and styling products from the leading frizz fighting authority!
John Frieda® International Creative Consultant, Harry Josh says, “It’s a new era in curly haired styling. Polished curls, undone waves, and big shiny ringlets are what I’m seeing more and more editorially and on the world’s most beautiful women. With the Frizz Ease® curl products, the John Frieda® Hair Care experts have given all women the tools they need to create beautiful curls right at home.”
More than ever, it’s not just about stick straight styles; women are embracing their coveted natural texture with sensual curly hair looks. As part of a total curl care regimen, the John Frieda® Hair Care experts created Frizz Ease® Dream Curls® Shampoo and Conditioner to smooth hair from the start. Frizz Ease® Go Curlier Heat-Activated Spray and Frizz Ease® Unwind Curls Calming Crème transform hair to the exact level of desired curl, and custom curly hair styling products enhance and define curly looks while eliminating frizz.