Saturday, October 5, 2013

Jergens and Taraji P. Henson Celebrate Women's Radiance!

photo via jergens.com

I'm not gonna lie, I wanted to try these new moisturizers from Jergens the second I saw an ad for them in a magazine recently {they were officially on my Target shopping list}. Deep Conditioning Shea Butter Moisturizer {sent for review} sounds like the most perfect thing to fight the ashy and keep my skin calm, smooth, and collected as the temp drops. But once I learned of the thoughtful and insightful project Jergens produced with actress Taraji P. Henson, I knew that a review of the product was not sufficient. I needed to spread the love and celebrate women's radiance and empowerment too!

Known as Women’s Gold, Shea Butter is renowned for its radiance-boosting, moisturizing benefits—and its power to improve the lives of women in West Africa, where women are solely responsible for the harvesting of the precious ingredient. Jergens® Skincare is committed to uplifting these women and their families through the purchase of the Shea Butter infused into the new Jergens ® Shea Butter Collection.

The Jergens® skincare team visited these inspiring women in their native Ghana and shot a video chronicling their vital role in the Shea industry and showcasing how they bring radiance into the lives of women around the world. To voice the video, Jergens® Skincare turned to award-winning actress Taraji P. Henson—a truly radiant star and passionate supporter of women.

The powerful, moving video provides a heartfelt, personal look inside the daily lives of the women who collect and harvest Shea nuts that eventually become Shea Butter. Women’s Gold is a source of immense pride for these women and reveals how it’s a fundamental part of their sense of beauty and the foundation of their economic independence.

The video also highlights Jergens® Skincare’s support of the Global Shea Alliance, which seeks to empower more than 16 million women who collect Shea nuts and make Shea Butter across Africa. Jergens® Skincare is pledging a donation to the Global Shea Alliance to support the empowerment of women in West Africa as a part of the brand’s celebration of women’s radiance, at home and abroad.

In solidarity with these inspiring women, Jergens® Shea products will bear limited-edition “Celebrating Women’s Radiance” packaging. By using Jergens® Shea Butter Moisturizers, you share in the secret of Women’s Gold and directly impact women halfway across the world—becoming a part of the movement to honor women’s inner and outer radiance. 

If you'd like to see the video, you can find it  at www.jergens.com/radiance. After trying {and loving} the lotion, and learning that I can have a part in supporting the Global Shea Alliance and the women that work hard to collect the shea nut in Ghana, I will be purchasing the Crema Deep Conditioning Shea Butter with Oatmeal-and probably a few more bottles of the lotion too (the hubby likes it too and we are both of the opinion that you can never have too much lotion on hand}. Will you be celebrating women's radiance with Jergens too? Until next time...

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