Wednesday, July 19, 2023

The Major Benefits You Can Expect From Using Licensed Music for Your Business


Image credit

Using the rights of different forms of media has become widely accepted and even pushed over the last two decades. Honestly, this is something that’s incredible and has been embraced by so many businesses, individuals, and even organizations like governments and institutions. Just think about it, you can buy the license for something to use rather than have to make it yourself or pay royalties. Even with royal-free like stock images and stock videos (often what you see super small businesses or individuals use, these can also be fantastic. 

Why go through the effort of having to make your own photos, hire your own models, create your own videos, and buy the equipment when you can instead get it licensed? This even goes for licensed music; decades ago, businesses would need to shoot through hoops and pay a lot of money, but this is now a thing of the past. So, as a business owner, here are some of the major benefits you can expect from using licensed music for your business!

Getting the Best Value for Your Money

For a lot of businesses, music is so important, especially businesses where the consumer visits your business (like a store, service, restaurant, etc.).  In most cases, licensing a song requires permission from both the author and composer of the music (writers/composers). The author and composer have a right to be paid for their work. The record company has a business and legal affairs department that will grant permission. This is how it’s almost always been, and it sounds like a lot of trouble, right? To a degree, it can be, especially if you’re wanting a lot of songs to be played and or used for your business.  Services like SiriusXM Business are absolutely wonderful because they make the entire thing so easy for you, and best of all, they help you save a lot of money.

No Stress with Dealing with Copyright Infringement

Most of the time, you won’t need to worry about dealing with copyright claims. Even if you run retail like a CBD shop, if the music is licensed, then you’re good. If a business owner uses copyrighted music in a public setting without paying for the license, the music creators are eligible to file a copyright infringement lawsuit. This is why businesses need to pay an annual fee to music licensing organizations, such as ASCAP, BMI, and SESAC. It’s always a headache, and a lot of YouTubers and influencers tend to have to deal with it often, so it’s best for your business to go the strictest and most legal route so you won’t need to deal with any of this.

Music Can Help with Boosting Your Brand

More specifically, it can help give more resignation of what your brand is and what it stands for. Music enhances the brand image by making it emotionally congruent and culturally relevant. As a result, it can help increase consumer receptivity to ads, especially in Gen Z, who are particularly responsive to advertising on music platforms. For instance, if you run a business but also have a YouTube channel, and you won’t give an edge to it, then rock or punk music would be perfect.

No comments:

Post a Comment

I love to hear from you, so leave a comment, question, or suggestion and stay tuned because I WILL respond! xoxo...

Blogging tips