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Tuesday, July 28, 2015

Lancome Wants You to #LoveYourAge






Here’s something women have in common: whatever our age, we’re not comfortable with it. The exception? Women who use Lancôme Advanced Génifique Youth Activating Concentrate, a remarkable anti-aging breakthrough. So with that in mind, Lancôme is starting a revolution — teaching women to love their age and confidently declare it to the world. {Product provided for review/feature consideration}

It’s called the Génifique All Stars campaign. Lancôme is bringing four ambassadresses, Lily Collins, Penelope Cruz, Lupita Nyong’o and Kate Winslet, together for the first time in single campaign. They’ll be announcing their own ages, loud and clear, to spread the Love Your Age message and encourage other women to follow suit.












With Lancôme Advanced Génifique, you’re never too old to be young. Advanced Génifique Youth Activating Concentrate is specially designed to leave your skin luminous, so you can let your inner spark shine outward. Advanced Génifique Youth Activating Concentrate ($78 for 1.0 oz; $105 for 1.7 oz; $135 for 2.5 oz.; $175 for 3.4 oz.): an innovative serum that sinks in instantly — and quickly transforms your skin. The formula works day and night to target the 10 key signs of youth (texture, resiliency, elasticity, firmness, sagginess, fine lines, wrinkles, radiance, even skin tone and clarity) and is clinically proven to offer noticeable results in just 7 days.


Advanced Génifique Eye Light Pearl ($69 for .67 fl. Oz.): a new, advanced illuminating complex that works above and below the eyes to minimize fine lines and puffiness. Designed with a flexible massage applicator to ease swelling and a fresh, soothing texture, it’s clinically proven to lend you a smoother, younger, more radiant look.

Visit the #LoveYourAge digital platform and master web site: http://www.lancome-genifique.com/en_us/main/home. This is the place where women can proudly declare their age. A fun, easy way for them to create testimonials (by responding to three simple questions), upload a photo, and share it all to join the #LoveYourAge revolution. Age isn't a number. It’s something to celebrate and Lancôme Advanced Génifique can show you how. I'm using the serum and will be participating in the campaign - stay tuned to my Instagram feed for before pictures and updates! Until next time...





1 comment:

  1. Lancome always comes out with incredible advertising campaigns. Loving this one - and the range of women featured within!

    xx

    ReplyDelete

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