Thursday, June 4, 2015

Give Dad the Gift of French Luxury with L'Occitane's New CEDRAT Collection!

On Monday, June 8th,  L’OCCITANE is launching CEDRAT, a complete men’s grooming, skincare and body care collection! With sleek yellow and gray packaging, a light citrus scent, and refreshing, energizing effects, these new products are a great hybrid for guys and girls, too. {Product provided for review/feature consideration}

From L'Occitane: 

Originally from Asia, cedrat (or citrus) was the first citrus fruit to reach the shores of Corsica, France, and in the 19th century it was produced heavily in the area to make candied fruit and liqueur. Although its taste was eventually found too bitter to eat alone, the Cedrat extract that was derived from the pulp was coveted for its skin-energizing properties.To this day, L’OCCITANE continues to harvest cedrat during the winter months on the island of Corsica at a small, organic cooperative.

This June the L’OCCITANE Laboratory is pleased to introduce Cedrat, a new collection, incorporating the invigorating, citrus fruit from nature into eight NEW! products,across the fragrance, body care, shaving and skincare ranges. Specially designed to address a man’s daily grooming needs, all skincare products are formulated with organic Corsican Cedrat extract to offer a multi-benefit men care line.The fragrance and body care products offer a fresh and light, authentic citrus scent to cleanse and perfume skin, while the skincare range focuses on hydration and anti-shine.

L’OCCITANE Cedrat conveys a fresh, delicate, citrus fragrance that is light, yet refined for a
perfect masculine balance. From the wood family, users will experience head notes of bergamot (a citrus and sour tang with fruit-like nuances) and citrus, heart notes of nutmeg (a cinnamon bouquet with softer, sweeter tones) and blue ginger (a sharp and bracing yet light odor), and lastly, base notes of cedar (a dry, woodsy, aromatic note) and cashmere wood (a spicy, earth-like aroma with a velvet touch).

The Cedrat Skincare Collection includes:

Pure Cleanser Energizing Scrub ($22) - 150ml: cleanses the skin with natural exfoliating
particles derived from lemon rind to effectively remove impurities and dead skin cells for a
more refined texture. Skin will appear clean, soft and purified. Lather on wet skin with an
emphasis on the T-zone. 

Face Gel ($42) - 50ml: a multi-benefit moisturizer that helps to refine skin texture,
neutralize excess sebum, and visibly reduce signs of fatigue. Its light, gel texture is quickly
absorbed, leaving skin matte, clear and fresh. Apply daily on a cleansed face.

Shaving Gel ($20) - 150ml: this fresh gel transforms into silky foam for a precise and
comfortable shave for all types of facial hair. It protects skin from the razor blade and helps
reduce the sensations of irritation and tightness, leaving skin clear, soft and energized.
Lather on wet skin, shave and rinse thoroughly.

After-Shave Gel ($34) - 75ml: this soothing gel helps to hydrate and soothe skin after a
shave. It helps to reduce feelings of irritation and tightness caused by shaving, while helping
to tone and protect skin from external aggressions. Apply on the face and neck after shaving.

The Cedrat Body Care and Fragrance Collection includes: 

Eau de Toilette ($58) - 100ml: a flask-style bottle featuring lacquered, colored glass
resembles the appearance and freshness of the cedrat fruit, while the silver label adds a chic
and elegant touch. Spritz on body as often as desired to achieve a delicate, citrus fragrance
that perfumes the body.

Shower Gel ($20) - 250ml: a multi- purpose, one step shower gel for the body and hair that
gently cleanses while leaving a fresh, masculine scent that leaves a woody wake. Enriched
with organic Corsican cedrat extract for its energizing properties, lather with water to
invigorate skin and bring suppleness and shine to hair.

Body Soap ($7) - 100g: formulated with a soft vegetable base, this body soap cleanses and
perfumes the skin with fresh energizing notes. 

Stick Deodorant ($18) - 75g: this round, perfectly sized, stick deodorant, glides easily over
the skin without leaving any traces. Designed to prevent unpleasant body odors, it dries fast
to provide a feeling of freshness, and helps to perfume the skin with energizing notes of
cedrat, with an alcohol and aluminum-free, non-sticky formula.

My hubby has been using the Shower Gel and the Scrub for a few weeks now and he LOVES them {which is saying a lot because he's uber picky}. They both smell FANTASTIC and leave his skin clean but not dry. Launching June 8th, 2015 at L’OCCITANE boutiques nationwide and online at usa.loccitane.com, L'Occitane's new CEDRAT Collection is a perfect idea for Father's Day. Until next time...

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