NYX Cosmetics has announced Adelaine Morin, face and voice behind YouTube channel C0OK1EMONSTER, as the Winner of the 2014 Fine Artistry of Cosmetic Elites (FACE) Awards.
On Friday August 22nd, 2014 at Club NOKIA in Los Angeles, NYX Cosmetics hosted the Third Annual NYX FACE Awards, a multi-national competition to find the rising beauty star of YouTube. Having been a finalist during the NYX FACE Awards 2013 competition, 2014 has proved to be Adelaine’s year: at the live event, Morin’s many talents and her ability to resonate with her audience earned her the title of Beauty Vlogger of The Year. Her winning package includes a prize of $25,000, consultations with pro makeup artists, a year’s supply of NYX Cosmetics - and the promise of a budding professional career in makeup artistry and as a beauty influencer.
“When Catt said my name and the crowd started cheering, I started crying. I wish I could have run around the stage, I had so much energy,” says Morin of the moment she was named winner of the 2014 NYX FACE Awards competition. “NYX Cosmetics accepted me when I was a small channel with only 10,000 subscribers and after a whole year, they helped me grow to 400,000 followers. 400,000. That's WAY too crazy to think about. Out of all the cool, huge YouTube channels, the fans and judges picked me! I had NO IDEA I could achieve this much EVER.”
Adelaine’s talent in makeup artistry was judged on the evening by Celebrity Makeup Artist, Beau Nelson, who has a star studded clientele roster including Nicole Richie, Jessica Alba and Blake Lively, Beauty Director of Teen Vogue, Elaine Welteroth, Target Beauty Concierge Advisor, Kaisha Vega andYouTube™ sensation and ipsy stylist, Promise Phan.
YouTube™ sensations P’Trique and Amy Pham from The Platform, joined forces to co-host the event alongside lead host E!’s Catt Sadler.
Hollywood ‘It’ Girls stepped out to celebrate the aspiring makeup artist community, including Actresses Sasha Pierterse (Pretty Little Liars), Chloe Bridges (The Carrie Diaries), Shenae Grimes (90210), and Brandi Cyrus.
Other than planning to donate some of her prize winnings to ovarian cancer research (in honor of her grandmother) and save the rest for college, Adelaine sees the next stage of her glowing future very much an open door of possibilities.
“I wish this could happen to all of my subscribers that accepted me when nobody else did. The NYX FACE Awards was such a great experience, and I recommend everyone give it a try. You have nothing to lose. All you have is the potential to gain,” says Morin.
Inspired by the ever-growing and enthusiastic community of beauty vloggers on YouTube™ and across the web, NYX Cosmetics first launched the FACE Awards project in 2012 to support and give recognition to this group of rising beauty stars, rewarding them for their passion and creativity.
“The NYX FACE Awards competition was created to empower beauty influencers and act as a launch pad for achieving their dreams,” says NYX Cosmetics CEO Scott Friedman. “We are proudly committed to offering this unique platform for beauty vloggers, providing them the opportunity to further develop their talent, support their career growth and gain recognition within the makeup artistry industry.”
Earlier this spring, over 2,000 online beauty gurus entered the NYX FACE Awards. After a series of video challenges, the YouTube™ public narrowed it down to six top finalists, who took to the NYX FACE Awards stage at Club NOKIA to have their work assessed by the esteemed judging panel, to determine the 2014 YouTube™ Beauty Vlogger Of The Year.
Over 300,000 votes were cast during this year’s competition, with estimated impressions going beyond the 120 million set last year.
Log online to www.nyxfaceawards.com to see exclusive content from this year’s FACE Awards competition, including a live stream of the live event.
About The FACE Awards Winner: Adelaine Morin, aka C0OK1EMONSTER, is a 16-year-old Canadian who started her YouTube™ channel in the summer of 2011 as a way of procrastination. Morin launched her career with the simple goal in mind to be herself and make people smile! As a former top 6 finalist of the NYX FACE Awards in 2013, she entered the first year with 10,000 subscribers and credits NYX Cosmetics with helping her get to 400,000 in 2014. She returned to the stage and caught fan attention with her The Fault in Our Stars look, Scooby Doo Monster re-creation, and her Lion King tribal tutorial that propelled her to the final 6 where she was ultimately crowned as Beauty Vlogger of the Year.
About NYX Cosmetics:
NYX Cosmetics, named after the ancient Greek goddess who ruled the night, uniquely offers a permanent collection of special-occasion makeup in addition to a solid selection of every day basics and on-trend shades. Rich pigments and high payoff in products is what places NYX in a class of its own and distinguishes the line as a leader in the worldwide color cosmetics industry. With origins in the US, NYX is a global brand available at thousands of retailers consisting of specialty beauty and fashion stores (including Target, ULTA Beauty, Douglas, Clicks, Sephora, Ricky's NYC, Urban Outfitters, Nordstrom and PacSun), freestanding shops, and beauty supply stores around the world.
NYX Cosmetics can be found, Instagram @NYXCosmetics, Twitter @NYXCosmetics, and www.facebook.com/NyxCosmetics.