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Tuesday, November 19, 2013

NewBeauty TestTube Gets A Makeover!



I've been sharing my affinity towards beauty subscription services for a while now, and I very happy to share this one with you now. NewBeauty TestTube was actually the first ever beauty subscription I purchased and I'm very happy to see that they've made an adjustment from their previous quarterly offering, to every two months! {A TestTube was sent out for consideration}



NewBeauty® TestTube (http://www.testtube.newbeauty.com), the ultimate beauty product sampling experience, has announced extensive upgrades to its program including a new packaging design, increased shipping frequency and additional product offerings from top luxury brands.

By popular demand, TestTube has increased its frequency from four to six times a year. Devotees can expect to see a fresh, bold look that showcases a design reflective of the NewBeauty brand experience. Housed in a vibrant new tube that can be reused for cosmetics storage, the redesigned version also comes with a new editor-curated “Beauty To-Go” travel bag filled with bonus products. And, unlike many other sampling programs, TestTube includes a subscription to NewBeauty magazine and guarantees at least one full-size item in every shipment. The premiere edition launches—for the first time ever—with a full-size IT Cosmetics Heavenly Luxe™ Powder Brush that retails for $48.

“Our devoted community of beauty enthusiasts have been very vocal about their desire for more products, more often,” said Steffanie Attenberg, NewBeauty Vice President and Group Publisher. “They’ve asked and we’ve answered. We know they will fall further in love with the revamped TestTube, having more opportunities to discover and experiment with the hottest brands out there. And, at the same time, our partnering companies have the opportunity to get even more of their coveted products into the hands of an affluent audience of women.”



A selection of products featured in the premier edition of the new TestTube include:

(Full-Size Products)

§ IT Cosmetics Heavenly Luxe™ Powder Brush {retails for $48}

§ Mally® Evercolor Starlight Waterproof Eyeliner (Ice Blue and/or Starshine) {retails for $15}







(Deluxe-Size Products)

§ BioSilk® Silk Therapy®

§ It's a 10 Miracle Leave-In Plus Keratin

§ AmorePacific Color Control Cushion Compact (Broad Spectrum SPF 50)

§ La Roche-Posay Mela-D Deep Cleansing Brightening Foaming Cream




Products in the NewBeauty “Beauty To-Go” bonus bag include:

§ NIP+FAB No Needle Fix Serum packette

§ NIP+FAB Viper Venom Wrinkle Fix packette

§ Lumene Vitamin C+ BB Cream packette

§ A bonus product from NewBeauty (I received a SuperSmile Quikee Teeth Whitening Treatment)



Overall, I really like NewBeauty TestTube! It's a bit more luxe than other subscription services I've received and it is an incredible value {especially if you consider the magazine subscription}. I really like the mix of products that was in this premiere tube: there was skin care, makeup, hair care, and a tool! The only slight caveat is that, while I was SUPER excited to have the opportunity to try out something from AmorePacific, the color was no where near close to matching my complexion, nor was the Lumene BB Cream. But the same shade was probably sent out to all subscribers {they are probably the shades that are most readily available in such a large quantity} so I'm not complaining. I also really enjoy the "Beauty To-Go" bonus bag; the bag itself is the perfect size for airport travel and the selection of products included are thoughtful and useful.

NewBeauty TestTube made its debut in 2006, and set itself apart from other subscription services by being  the first beauty product-sampling experience ever developed by a magazine brand. A subscription costs $29.95 and you can sign up at  http://www.testtube.newbeauty.com. I've already received my second tube {and it is AMAZEBALLS}, so I'll have my "un-tubing" post regarding it soon! Do you subscribe to New Beauty TestTube? What's your favorite beauty subscription? My inquiring mind wants to know! Leave a comment below and let me know what you think! Until next time...



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