Earlier this spring, nearly 1,000 online beauty gurus entered the NYX Cosmetics Fine Artistry of Cosmetic Elites (FACE) Awards competition for the title of Beauty Vlogger of The Year. After a series of challenges, NYX Cosmetics has narrowed it down to six top finalists, who will perform their final makeup challenge live at BeautyCon, the summit custom tailored for the Internet’s most influential digital and online fashion and beauty trendsetters, at Siren Studios on Saturday August 24, 2013.
WHO: NYX Cosmetics. NYX Cosmetics uniquely offers a permanent collection of special-occasion makeup in addition to a solid selection of every day basics and on-trend shades. With origins in the US, NYX is a global brand available at thousands of retailers consisting of specialty beauty and fashion stores (including ULTA Beauty, Douglas, Clicks, Sephora, Ricky's NYC, Urban Outfitters, Nordstrom and PacSun), freestanding shops, and beauty supply stores around the world.
WHAT: NYX Fine Artistry of Cosmetic Elites (FACE) Awards. In it's second year, The NYX Cosmetics FACE Awards is a multi-national competition to find The Beauty Vlogger of The Year on YouTube™, giving contestants a chance to win $25,000, consultations with pro makeup artists, a year’s supply of NYX Cosmetics and the promise of a budding professional career in makeup artistry.
WHERE: BeautyCon | Siren Studios, 6063 W Sunset Blvd. Hollywood, CA 90028
BeautyCon, the summit custom tailored for the Internet’s most influential digital and online fashion and beauty trendsetters, is the largest and most vibrant conference of its kind to date. It is an industry watershed, representing the reality that the world of online video is growing exponentially, with viewership of some programs in the millions. BeautyCon is powered by The Beauty and Fashion Vloggers Alliance (BFVA).
WHEN: Saturday August 24, 2013 | 5:15 PM - 6:15 PM (doors open at 5:00 PM); After Party 6:30 PM – 8:00 PM
WHY: Watch live as the Top 6 online beauty gurus compete for the title of #1 Beauty Vlogger of The Year on YouTube™. The NYX Cosmetics FACE Awards celebrates the next generation of beauty leaders – both in artistry and in online influence; get the opportunity to see talented artists perform live, and meet them backstage for interviews and photo ops.
HOSTED BY: YouTube sensation P’Trique from The Platform and Actress Amy Paffrath, and live stream host, Style Correspondent Justin Howard
GUEST JUDGES: NYX Cosmetics Founder and CEO Toni K., ULTA Beauty’s Director of Trend Development Molly Sloat, NEW BEAUTY Magazine’s Editorial Video and Interactive Director Susan Yara, Celebrity Makeup Artist Billy B, Racked Los Angeles Editor Natalie Alcala
INTERVIEW/PHOTO OPPS: Top six finalists, NYX Cosmetics founder, guest judges, hosts, and the winner of the NYX Cosmetics FACE Awards, the Beauty Vlogger of the Year on YouTube™.
SOCIAL MEDIA: @NYXCosmetics, #nyxfaceawards www.facebook.com/NyxCosmetics, http://blog.nyxfaceawards.com/