Tuesday, August 14, 2012

Girl Crush: Coco Rocha for White Hose Black Market

I have had a total girl crush on Coco Rocha ever since I saw a version of this commercial on TV. There's a wit and humor about her that I just love! Well apparently I'm not the only one who loved that commercial, because supermodel Coco Rocha will be featured in White House Black Market’s Fall 2012 campaign. In addition to being featured in the print ads, Coco will once again be the star of White House Black Market’s television campaign, which leads to a surprise reveal, giving the spot a twist. I'm personally curious as to how they are going to top her tap dancing on a table (in high heeled, strappy sandals no less)!


Model Coco Rocha will take center stage in a television ad entitled 'Alter Ego'.  Performing a carefully choreographed dance routine, the multi-talented Rocha demonstrates that being a great model can sometimes mean more than just striking a pose.  For the spot she perfected her moves with the help of Broadway choreographer Laurin Latarro.  Featuring approximately 12 different head-to-toe looks in the 30 second spot - Rocha becomes the tap dance equivalent of a quick change artist.  All plays out with a surprise reveal that takes the concept to the next level.

The TV spot is part of the White House Black Market overall Fall 2012 marketing campaign that includes broadcast, print advertising and direct mail.

The print ads and marketing images, photographed by Glen Luchford, also carry through with the dance theme. Shot on the same set at the TV spot, the images feature Rocha in various states of dance as well as some more traditional fashion poses.

Production Credits:
Model - Coco Rocha
Director - Matt Bieler with participation of Johan Renck Photographer - Glen Luchford
Creative - Ceft and Company New York
Choreographer - Laurin Latarro

Are you looking forward to seeing what surprise they pull out in this new commercial? Do you share my girl crush for Coco Rocha? Who do you have a crush on? Who's your favorite model? My inquiring mind wants to know! Leave a comment below and let me know what you think. Until next time...

Ciao, XxO


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