(via Beauty Press)
HBA Global Expo today announced the winners of its annual IPDA (International Package Design Awards) competition. Hundreds of beauty and packaging professionals gathered at the end of the opening day of HBA Global Expo for the big reveal of the winners. These prestigious awards honor the year’s most innovative packaging in several categories including cosmetics, fragrance, personal care, skin care and sustainability. Categories for Sampling/Travel Size products and At-Home Devices and Tools have also been added to the program.
As the longest running and biggest package design awards in the beauty industry—major brands, niche players and indie companies, have all won HBA’s IPDA awards for excellence in package design and engineering achievements.
Judging for the IPDA was done by a “Committee of 100” made up of industry professionals, designers, suppliers and members of the media. IPDA submissions were evaluated on the following: originality, design concept, creative use of new materials, components and decorating processes, technical competency and effective brand messaging.
And the winners are...