Wednesday, April 18, 2012

Didn't Think That I Could Be More Excited About Birchbox Than I Already Was...

I've already shared my love for Birchbox  in a previous post (here), but I don't think that adequately expressed how great I think this subscription service truly is.  I can not explain the absolute excitement I feel when I get the email that my box has shipped and the sheer giddiness I get when I check the mail and find that it has finally arrived. Just the fact that I get to try out so many new (and awesome) products and learn about brands I would have not otherwise heard of is enough, but there's also the informative and fun emails, blog posts, and YouTube videos to enjoy. Birchbox is truly one of the most well rounded subscriptions services out there. And now there are two more reasons to love them.

Birchbox has just launched Birchbox Man, a $20 a month subscription that will deliver high end grooming and lifestyle goods direct to your door! What an awesome gift that would be for the discerning men in your life!

But what I'm truly EXCITED about (other than the arrival of my April box) is the May Birchbox. I just received this press release:


 Curated by the Key Makeup Artist and Hairstylist of The CW’s Hit Series, Special Edition Birchbox Features Distinct Looks Inspired by the World of Gossip Girl 

 Whether your look is downtown chic or uptown fabulous, Birchbox—the company helping women discover the best new beauty and lifestyle products—will partner with The CW’s hit drama series Gossip Girl (Mondays 8/7c) this May to curate a special edition Birchbox filled with Gossip Girl–inspired glamour. 

The Gossip Girl Birchbox will contain chic beauty products inspired by Manhattan’s poshest social set, chosen in consultation with the series’ department head for makeup, Amy Tagliamonti, and department head for hair, Jennifer Johnson. New subscribers to Birchbox will receive the Gossip Girl box as their first monthly delivery in May—just in time for the season finale of Gossip Girl airing Monday, May 14, at 8:00 p.m. ET/PT on The CW. Fans can also watch Gossip Girl via The CW’s new app for iPhone, iPad and Android devices. For more information on the special edition Gossip Girl Birchbox, or to join Birchbox’s growing number of subscribers, visit www.birchbox.com/gossipgirl.

 “We are so excited to announce Gossip Girl as the first entertainment brand to partner with Birchbox,” said Sonia Borris, Senior Vice President, Marketing & Operations, Warner Bros. Television Group. “Gossip Girl fans — like Birchbox subscribers — are cutting-edge trendsetters who easily navigate and populate the social media landscape, and are trendsetters in fashion and beauty. This is a perfect way to give these influential fans their own Gossip Girl experience.” “Gossip Girl is one of the biggest trendsetters in fashion, but also in beauty,” said Katia Beauchamp, Birchbox, Co-Founder. “At Birchbox, we are passionate about sharing the latest and greatest beauty products, styles and tips, so partnering with Gossip Girl was a natural fit. We think our subscribers will be delighted with the special Gossip Girl Birchbox.” 

 Gossip Girl airs Mondays at 8/7c on The CW. The series—from Fake Empire, Alloy Entertainment in association with Warner Bros. Television and CBS Television Studios—was developed by Josh Schwartz and Stephanie Savage, who serve as executive producers with Leslie Morgenstein, Bob Levy and Joshua Safran. 

 About Birchbox Launched in 2010, Birchbox is the discovery commerce platform redefining the retail process by offering consumers a personalized way to discover, sample, shop and learn about the best beauty and lifestyle products and brands available. Birchbox members have first-touch experiences with products each month and access to educational content to help them get the most out of their products. Top brands like Kiehl’s, Benefit, Deborah Lippmann and Stila have partnered with Birchbox. 

I'll admit that Gossip Girl is one of my guilty pleasures. I DVR it every week and watch it while the hubby is at work (so I don't have to suffer his ridicule for watching it). I love it! The fashion, the style, the life in the city; I'm hooked. So I'm totally stoked about this collaboration and Birchbox set the bar awfully high after partnering with Teen Vogue for the March 2012 box (I received a full size Essie Luxe Effects nail polish AND a Tarte LipSurgence pencil in addition to several other goodies). 

If you haven't signed up for Birchbox, now's definitely the time to do it!

Until next time...

Ciao, XxO



  1. Birch Box's collaboration with Gossip Girl is a genius example of cross-marketing. It will appeal to customers who are fans of the show and garner interest in Gossip Girl from those who don't currently watch it. Unfortunately Birchbox doesn't deliver to Canada so I can't subscribe ;)

    Zoe Geddes-Soltess
    Community Engagement, Radian6

  2. Zoe, thanks so much for commenting! It's a shame you don't get Birchbox in Canada; I absolutely love it! I guess it's equivalent there is Glymm Box, right? Do you have any experience with that? From what I've seen of it, it seems pretty cool too!
    XxO, Q


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