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Saturday, August 24, 2013

Avon Announces Megan Fox as Face of new Fragrance!

Avon recently announced the launch of their new duo fragrances for him and her, Avon Instinct with actress Megan Fox serving as the face of the fragrance.




Fox is the perfect fit for the intensely exotic new scents – lush, fruity floral for Her and woody aromatic for Him. Evoking the intoxicating feeling of losing inhibitions and indulging desire, Instinct is an ode to the kind of sensuality that Fox embodies




Avon Instinct for Her will feature notes of: Sparkling Greens {modern lush freshness which transports you to a secret garden where your senses are gently touched by dew drops and sunshine}; Camellia ScentTrek {one of Givaudan’s exclusive ScentTrek™ ingredients, an intoxicating aroma surrounds you as layered petals unfold to reveal a seductive and alluring scent evoking carnal feelings of temptation and desire}; and Sensual Sandalwood {resinous top note that exudes a creamy, exotic woody sensation, giving it a distinct signature-sensuous and skin-soft, sandalwood has a comforting effect, leaving you feeling wrapped in rich sensuality}.





Avon Instinct for Him will have notes of: Wild Mandarin {provides a juicy and exhilarating burst on top}; Sage {herbaceous sage gives the fragrance a signature, earthy masculinity}; and Ebony Wood {deep ebony wood provides depth, strength and primal sensuality}.

Avon Instinct is set to launch globally beginning this fall in Europe, followed by the U.S. and other regions in 2014.

Are you excited to smell the new scent? I wonder how Megan's pregnancy is going to affect the marketing/press of the campaign?



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